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Liz Day
Liz Day
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Client: American International Group (AIG)
Project: Understanding AIG CD-ROM
My Role(s): Interaction Design, Visual Design, Copywriting, Flash Production
Developed to be used globally as a both a new hire orientation and a desktop reference for experienced employees, the challenge of this project lay in capturing the unique and vibrant history and scope of this Fortune 50 company in a digestible number of words and pictures. Extensive use of archival imagery, bright colors, and internationally accessible content have allowed this tool to be used widely for both its intended purposes as well as for unintended functions including marketing and product training.