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Liz Day
Liz Day
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Client: American International Group (AIG)
Project: AIG Careers Websites -- International Portal, Experienced Hire, Graduate Programs, and College
My Role(s): Creative Direction, Interaction Design, Visual Design, Production
Moving AIG's entire recruiting process from a paper-based to a digital system was an enormous task, involving the implementation of a back-end applicant tracking system in addition to the design of both online and offline presences and processes to support it. Multiple websites targeting specific potential employee groups, as well as coordinating postcards, envelopes, and other candidate communication materials allowed AIG to add thousands of new resumes per month to their online databases, ultimately hiring 30% of global talent through online applications -- and saving hundreds of thousands of dollars in annual recruiting costs.