Home Resume Contact
Liz Day
Liz Day
1
2
3
4
5
6
Pipe
Left Arrow
Portfolio Image
Client: American International Group (AIG) Corporate Training
Project: Insurance Essentials Course Materials, Packaging, and Collateral
My Role(s): Art Director
This modular insurance class was meant to be experienced over the course of a year, making it important that the look of each set of materials build cleanly upon the last -- and essential that participants be given a place to keep all materials together until course completion. The use of varying stairway imagery for each of the modules and for the case study promoted this idea of ongoing escalation of knowledge, while a carrying case (shown here), promotional posters, bookmarks and other marketing materials bearing all seven of the chosen images clearly spoke to the cohesive and ongoing nature of the curriculum.