Home Resume Contact
Liz Day
Liz Day
1
2
3
4
5
6
Pipe
Left Arrow
Right Arrow
Portfolio Image
Client: SIDS Alliance and CJ Foundation with Assitance from the Ad Council
Project: Public Service Print Advertisements and Billboards
My Role(s): Art Director
In order to promote awareness and prevention of Sudden Infant Death Syndrome (SIDS), clients requested both English and Spanish versions of three different executions of this campaign, which ran both in print publications and on billboards. The stark, black and white imagery, combined with the simple and jarring headlines, makes the ads easily readable while lending weight to this serious issue.