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Liz Day
Liz Day
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Client: Cartoon Network
Project: Advertising Campaign
My Role(s): Art Director
This magazine campaign introduced media professionals to the nascent Cartoon Network by applying a familiar dynamic from cartoons themselves – a mischievous character intentionally creating havoc in an everyday situation. Each of the executions, which ran in a variety of industry publications, depicts a split screen in which a cartoon “foils” the activities on a more “serious” network.