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Liz Day
Liz Day
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Client: American International Assurance Company, Ltd. China (AIA)
Project: Animated Christmas Card
My Role(s): Illustrator, Flash Programmer
Though the cultural differences between China and the U.S. are formidable, Christmas is apparently celebrated even more widely, and in grander style, throughout China than it is in this country. With that in mind, AIA requested an animated Christmas card to thank their clients and external colleagues for their business and support throughout the year. By combining the traditional Asian imagery of lanterns and snow covered pine boughs with the American reference to Santa with reindeer, I was able to meet the client’s request for a charming Asian twist on modern pagan Christmas themes.