Home Resume Contact
Liz Day
Liz Day
1
2
3
4
Pipe
Left Arrow
Portfolio Image
Client: American International Group (AIG) Human Resources
Project: AIG HR Logo
My Role(s): Art Director
Our goal in developing this identity was to create a unified front for the many diverse pieces of HR within AIG, thereby simultaneously boosting HR's reputation within the company. The logo, which establishes people as the key to AIG’s global success, was applied to training materials, performance appraisals, marketing and informational posters, and promotional items.