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Liz Day
Liz Day
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Client: Bank Street College of Education
Project: BankStreetBooks.com Logo and Promotional Items
My Role(s): Art Director
In launching their new online bookstore, an e-commerce resource for both teachers and parents, the client wanted a logo that would both reference their larger branding and establish the site as a destination of its own. The colors chosen for the brand incorporate those of the larger BankStreet College identity, but also expand the palette to give the store a unique flavor. Placement on the bookstore website, as well as on tote bags and other promotional materials, assures that the logo is easily recognizable to the store’s target audiences.